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Is Apple Losing its Edge?


Over the past 3 years I’ve begun to notice
some signs that Apple aren’t quite the company they once were. The iPhone has continued to
experience a yearly decline in marketshare, iPad sales are tumbling when compared to their
Samsung-based counterparts and the quality of their products seems to be lacking of late. Even their decision making seems rather odd.
I’ve spoken recently about their questionable decision to introduce an 8GB version of the
iPhone 5c and how such a device is seriously compromised from the get go. There’s barely
enough storage to support the OS and a few apps from the apps store, let alone a few
HD movies. Plus, there’s no way to expand the storage because Apple refuse to include
MicroSD card slots in their mobile products. It just doesn’t seem like something Apple
would do under Steve Jobs. A few years ago, their unsuccessful introduction of their own
Maps application was marred by blatantly flawed and skewed images. For me, that’s where this
recent decline began. iOS 7 still looks too dated and conservative
when compared to Android and I have to say, OS X Mavericks is no where near as stable
as previous version of the operating system. When I used Final Cut Pro 6 under OS X Leopard
and Snow Leopard, it was virtually bulletproof in terms of reliability. Crashes would happen
from time to time, but very rarely, I mean once every month or so under heavy usage.
Now though, Final Cut Pro X crashes quite often under Mavericks and I don’t need to
get into how livid I was last week when the auto-save feature failed while I was editing
a tech news video. In a recent report published by Crittercism, who measure app performance
across a range of platforms, they state that iOS apps crash way more than Android ones.
Android KitKat had a crash rate of 0.7%, while iOS stands at an average 1.6%. That being
said, crash rates are specific to each device, the iPad 2 is especially poor at 2.6%, the
iPhone 5 is more stable than the iPhone 5s, these two smartphones come in at 1.7 and 2.0%
respectively. Security had also become a problem on OS X,
for the first time, I’ve had not one but 4 viruses in Mavericks, this year alone. Thankfully
Kaspersky Anti-virus is a solid point of defence, nevertheless the myth that Macs are virus
free is just that, a myth. When iWork was updated in late 2013, it was
met with criticism for being overly simplified and dropping many important features that
users loved. So Apple made a prompt U-turn and brought many of them back. Still, their
desire to continually reduce the complexity of their products and applications to a ridiculous
level, can often get in the way of making innovative strides forward. So in today’s video i’m asking you, Are Apple
losing their edge? Have they made too many mistakes by coming under pressure from their
rivals, or do you believe they are managing well enough.

Otis Rodgers

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48 COMMENTS

  1. Stefan Zalucki Posted on March 31, 2014 at 1:43 pm

    jes aj tink dej ar luzing der edz

    Reply
  2. Robbie Bone Posted on March 31, 2014 at 1:45 pm

    This is why Steve's death was a tragedy of epic proportions. I think Tim Cook is an amazing guy, but there is only one Steve Jobs. There is probably a parallel universe out there where Steve survived. I envy that universe. 

    Reply
  3. Matthew Tasker Posted on March 31, 2014 at 1:51 pm

    I think Apple have lost their spark. It's like they've become stagnant in sticking what they think works best and maximizing profit margins from these things. This could be a similar thing to what Hollywood is doing in the movie industry : Sticking to making sequels instead of new ideas because they make more $$$.

    Just my 2 cents

    Reply
  4. TECHUK10 Posted on March 31, 2014 at 1:51 pm

    apple are under a microscope and criticised more heavily than other companies such as samsung. but im not denying that those mistakes where bad its just lots of companies make bigger mistakes and it goes un noticed     

    Reply
  5. Ashley Cox Posted on March 31, 2014 at 2:25 pm

    They're not losing their edge… they've lost it. It's Tim Cook… worst choice of CEO imaginable

    Reply
  6. Minituff Posted on March 31, 2014 at 2:27 pm

    I would I have to say yes. I agree with basically everything you said in this video.

    Reply
  7. ldisc66 Posted on March 31, 2014 at 3:26 pm

    Jobs wasn't just a CEO or some corporate "visionary". Job's passion was combining art and science with a dash of philosophy. He wasn't motivated by money though he did enjoy the rewards. Cook is a good CEO, which is rare in and of itself these days. Unfortunately he lacks Job's imagination and asshole attitude to push engineers and designers to their peak potential. The bottom line is Cook is pandering to numbers. Just look at the iphone 5c, a product Jobs would never ever allow but Cook felt it could improve their "numbers".

    Reply
  8. Ilia Sibiryakov Posted on March 31, 2014 at 3:31 pm

    apple are losing their edge and they should realise that competitors are not competing for simplicity of applications

    Reply
  9. Matthieu Cramers Posted on March 31, 2014 at 3:39 pm

    Shit, I was about to buy a retina macbook pro, might look at something else now.

    Reply
  10. Rocky Seay Posted on March 31, 2014 at 3:57 pm

    Apple is doing just fine. The number don't lie. And although the 5s outsold the 5c by a lot, the 5c is still outselling most phones.

    Reply
  11. Howie Rader Posted on March 31, 2014 at 4:32 pm

    Agreed Dave…

    Reply
  12. Sam A Posted on March 31, 2014 at 5:19 pm

    I don't really think you can say whether or not they're losing their edge considering they haven't released anything this year. Also concerning your iPad talk, being that iPad's last so long compared to various android tablet, it's no surprise people continually buy android tablets. I see this daily at work, people coming in needing to replace their dysfunctional/not working android tablets while iPad customers come in either wanting a new case or another accessory for their iPad. People still use the iPad 2 and don't see a reason to upgrade because their needs are met with their current version.

    Reply
  13. lawnmowerdude Posted on March 31, 2014 at 5:33 pm

    I don't know if I can really 100% agree with you Dave. Apple has had some problems and some failed products but to an extent, thats kinda the norm for a corporation. I just think that since Steve Jobs passing, it's just been a lot easer to mark a point at when things degraded. I think Apple losing their "edge" has more to do with Apples competitions progress than Apples regress.

    I kinda agree with you on the iPhone 5c. But I think the main reason the 5c is a poor seller is it's price. If they made the price more accurately reflect the construction and the storage of the phone. Like around 300/350 then it would do much better than the 550/650 their at now. I know they have a pricing structure that their products fit into but that price is ridiculous. 

     But I really have to disagree with you Dave when you say iOS still looks dated when compared to Android. Yes, iOS still looks similar when compared to older versions on iOS. But so does Android when compared to older versions of Android. Both haven't really changed a whole lot in terms of looks that significantly, unlike Windows.

    My two mobile devices are a 1st gen nexus 7 and an iPhone 4. And in my opinion (which it only really can be) is that I find iOS much better looking than Android. And thanks to iOS 7.1 my iPhone 4 performs as well and if not better than my nexus 7, which is surprising to me. I find iOS cleaner, more modern, and more pleasing to use than android. Not to say I don't like Android, it's just I prefer iOS.

    Reply
  14. nd dn Posted on March 31, 2014 at 5:44 pm

    Yes, apple are losing there edge.

    Reply
  15. Compwhiz128 Posted on March 31, 2014 at 6:22 pm

    First started when they trashed Quick Time 7 and Xserve. Im not an "iFag" but a Machead and it was super aggravating that Apple began trashing such great products, including OS X

    Reply
  16. Dee Jay Posted on March 31, 2014 at 6:29 pm

    The Iphone overall is still solid compared to Samsung where it's quantity over quality.

    Reply
  17. nike12000 Posted on March 31, 2014 at 8:36 pm

    very much so unfort when jobs died apple started to die as well 🙁 

    Reply
  18. Ragingfighter1 Posted on March 31, 2014 at 8:57 pm

    I don't think it's the end of Apple. Keep in mind innovation comes in cycles Apple has just been lucky to been able to bring as many creative devices to market as they have in a short amount of time. I think they'll be greener days ahead for them but it's going to be much more challenging than it used to be. And if I were other companies I'd learn by Apple's mistakes and improve on themselves.

    Reply
  19. Ashwin Zutshi Posted on March 31, 2014 at 9:57 pm

    iOS7 is UGLY! have you seen the game center icon? and don't even get me started on iWork 13 and FCP X. They've really fucked up! Apple has lost their taste and desire for perfection for both their software and hardware. Apple never meant to compete and was not selling products to crunch numbers under Jobs. Why are they forgetting this simple ideology which laid the foundation of this organisation?

    Reply
  20. The Woofer Guy Posted on March 31, 2014 at 10:41 pm

    I've had zero problems with Mavericks. Although iOS does crash quite often. 

    Reply
  21. Aaron Linson Posted on April 1, 2014 at 12:29 am

    I'd have to agree. While a walled garden is fine for most people. Let's look in terms of accessibility. Yes the VoiceOver screen reader is good. But, if a bug is found and reported apple may decide to fix it or not. With android it works and is usable. I use it everyday however, if you find a bug and report it. The bug will get fixed. Just something to think about. 

    Reply
  22. Alexander Bivolcic Posted on April 1, 2014 at 12:30 am

    I am really sorry @LACK78 for being so picky but the title should read "Is Apple Loosing it's edge." the grammar is really annoying me. Otherwise solid video!

    Reply
  23. Lui Wallentin Gøttler Posted on April 1, 2014 at 12:59 am

    I see the tendency from Apple like you. And I fear a repeat of when Jobs got sacked from Apple back in the day.

    Reply
  24. Clarence Thomas Posted on April 1, 2014 at 1:19 am

    I think the real question is this: does he know that he should replace 'are' with 'is'?

    Reply
  25. Don Blake Posted on April 1, 2014 at 1:52 am

    The next Blackberry .

    Reply
  26. Justin sh Posted on April 1, 2014 at 2:01 am

    Is "getting 4 virus's" another way of saying "heres are sponsor Kaspersky"

    Reply
  27. lynx2cross Posted on April 1, 2014 at 2:25 am

    On the mobile front yes I do think they need to allow users more freedom to customize their experience so each user can make their phone feel personal to them. Google Now on android is awesome it remembers things I've searched for on chrome and without me asking provide article's or other related stories to my search, it starts to learn about you and tries to anticipate your needs. When I use my android device it feels personal because it's setup the way I want it, widgets and all.

    Apple has hidden behind the glitz and glamour for way too long, they use premium materials yes and charge a premium price and you are paying for the Apple logo. But eventually the majority of people wise up and realize they can get something that is more affordable and tailored to their needs and just as good if not better than what they were paying up the nose for. Apple is going to have to play the game if they want to stay in the game and compete and be successful against companies like Samsung. Slapping a Apple logo on a product is not good enough anymore to prove its superior to everyone else.

    Now far as home computers are concerned I'm sold on Mac OSX and would never purchase a windows machine again unless a lot of things changed, I am not impressed with Windows 8. Now as we all know that no one computer operating system is perfect but I'm going to be biased here and say that when it comes to stability, reliability, and simple to use for everyday tasks nobody out there can match OS X. And I've tried with different Linux distros to see if there was an alternative but they always fell short in more ways than one. So I have to give Apple credit for what has been accomplished on the home computer front.

    And even though we may feel iOS and the iPhone and iPad has become stale and boring, it has been the role model to follow and set the bar for all the other guys who followed in its shadow. I don't think the smartphone landscape would be what it is today if not for Apple; certainly Palm and Blackberry are the forefathers of the smartphone but didn't have the innovative technology to make the average consumer need and want a smartphone (although Palm came very close and I'm still not happy with the mismanagement of WebOS) Apple did that, it created something that the average person didn't even know they wanted or needed and created a demand.

    Reply
  28. Owen Chua Posted on April 1, 2014 at 11:21 am

    Apple is kinda losing their Jobsness…..but I hope that Tim will lead in a new direction and save apple from declining
    Only time will tell

    Reply
  29. chaosjacky Posted on April 1, 2014 at 12:27 pm

    Not at all as innovative as before

    Reply
  30. Sergey Rozhenko Posted on April 1, 2014 at 1:51 pm

    Definetely. Another case: they screwed their customers who upgraded to the new iOS version and couldn't get back to previous one because Apple stopped signing it. A totally unforgivable move, by a company that was all about caring of customers.

    Reply
  31. Roger Thompson Posted on April 1, 2014 at 2:02 pm

    I believe so mate.  I never had any issues with my 09 macbook with snow leopard.  Unfortunately a few have cropped up in my new new rmbp 13.  As for iOS, I much prefer KitKat on my Nexus 5.  Standards seem to have dropped after Steve Jobs, it's a shame.

    Reply
  32. ZenithMusicNet Posted on April 1, 2014 at 4:00 pm

    I guess the sun needs to shine more in Ireland 😉 because Apple has had their best financial quarter ever. Also on the iOS crash issue, these percentages don't say much about details which led to a crashing app. I tend to take these figures with a bit of salt.

    Reply
  33. Mahtab Nejad Posted on April 2, 2014 at 5:22 pm

    when there's competition between 3 other major companies selling affordable devices, of course apples numbers will decline…. I am a fan of iphone and love the user interface… android is a good OS in terms of the many features it has…. but I still prefer the simplicity of iphone….

    Reply
  34. cultureTech Posted on April 2, 2014 at 10:32 pm

    I've been noticing a lot that Apple seems to be the one playing catch up instead of leading the Market as they were once before.

    Reply
  35. ford460v8 Posted on April 3, 2014 at 10:08 am

    Apple are simply not getting away with the "product image/class image" tool they used to have.  

    Reply
  36. rob3342421 Posted on April 4, 2014 at 6:49 am

    I completely agree, apple are on the back foot at the moment however I think some of the changes do show promise like the improvements to iOS7 over 6 BUT considering 6 was rather lacking its an easy thing to make improvements on it. Personally I have had an iPhone 3G, 4 and I'm currently on my 5, looking to upgrade to the iPhone 6 when my contract runs out (if the iPhone 6 is worthy), my problem is I'm cemented into the Apple ecosystem with music, apps and other things that make changing to an Android or Windows phone just seem difficult and a bit of a gamble. That being said don't think I haven't considered simply getting an iPod touch and another phone. 

    Apple do put their price point on storage which they shouldn't considering whether its internal or on the cloud they seem to be charging too much for too little! If you look at the difference between iCloud, Sky…. I mean OneDrive and Google drive the £ to GB pricing scheme seems like its been conceived by someone trying to take down Apples cloud storage from the inside.

    Apple iCloud:
    5GB free
    10GB extra £14/year
    20GB extra £28/year
    50GB extra £70/year…. yes thats right £70!!!!!!!

    Microsofts OneDrive:
    25GB free
    50GB extra £16/year
    100GB extra £32/year
    200GB extra £64/year

    Google Drive:
    15GB free
    100GB $1.99/month
    1TB $9.99/month
    etc (when are you going to need more than that other then in a business)

    And don't even get me stared on how locked down the iCloud is with it only really being used for device backups, app documents and your photo stream. which gets filled VERY quickly especially if you have an iPad as well. Whereas the others allow you to upload and share folders with anyone. I don't know if the iCloud is different on the Mac, allowing you to choose what you want to store (because I don't have one) but simply looking over the numbers its easy to see Apple need to change their ways. or reinvent the wheel and innovate the iPhone in some other way (maybe some sort of tongue patch that mimics the walls from Charlie and the chocolate factory; tasting like whatever they look like). Hopefully something not as gimmicky as a fingerprint reader.

    For all those iFanboys out there just raring to type out a comment of rage, remember I have an iPhone, I don't hate Apple I just feel they need to look at the market and think about what they're doing with their products instead of following the same monotonous pricing structure. Hopefully they'll pull their heads out their asses and truly provide a competitive product & service at a good price point.

    Reply
  37. Tommy Ciputra Posted on April 5, 2014 at 12:51 am

    I would say, yes. Apple is declining in terms of quality management and decision making. I'm using my Ipad 2 and ever since I updated it to the newest version of Ios, I encountered many crashes with apps that used to work smoothly. When the new ios 7 was launched, many people updated their phone and there were a lot of problems with the new ios. Some people couldn't even turn on their phone right after the update. I'm not sure why Apple thought that selling iphone 5c is a good idea. Many people buy iPhone because they want to show other people that they can afford it (let's face it, it's true) and iPhone 5c obviously isn't in their list. The emphasis on it being "cheaper" than iPhone 5s doesn't help at all.

    Reply
  38. kb_YouTube Posted on April 6, 2014 at 10:17 am

    Apples golden ages are over.

    The 2013 MacBook pros has issues withe track pads and the keyboards. The iPhone 5s has several problems too. Etc. I am an apple fan but right now I am saying: Apple started too realllly suck.

    I can't my iDevices without a jailbreak.

    Nice video man 🙂

    Reply
  39. PoliticalHell Posted on April 8, 2014 at 5:00 am

    I think they have very competent business leaders who will continue to drive profits up, but their unique take on design and implementation died with Steve Jobs.

    Reply
  40. Haruhi SOS Suzumiya Posted on April 14, 2014 at 10:03 pm

    I think apple have something big planned, I think Steve jobs knew that their competitors are ahead of them but I think apple is letting them on purpose, I think they're secretly in production of something big and they're releasing new content to keep people interested for when the secret is revealed

    Reply
  41. omer nitzan Posted on April 20, 2014 at 9:36 am

    Yes there doomed…

    Reply
  42. Pierre Weber Posted on May 7, 2015 at 4:23 pm

    Which Edge..?

    Reply
  43. Sinpatty Posted on April 17, 2016 at 3:26 pm

    apple has been losing it's edge and going downhill since Steve jobs died.the iphone 7 will dominate the phone market when it comes out,but it won't for long Microsoft and samsung can now beat apple easily.

    Reply
  44. arnold oliver Posted on August 17, 2016 at 3:28 pm

    Hell yeah! apple lose its edge a long time ago look what happen to blackberry

    Reply
  45. Josh Nesbitt Posted on November 20, 2016 at 4:04 pm

    now more relevant than ever.

    Reply
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