Ritual’s Story: Why We Reinvented The MultivitaminOtis Rodgers November 16, 2019 35 Comments
Everyone thought I’d fail and that I couldn’t be both a mom and start a company I was four months pregnant when I quit my job to reinvent the vitamin industry My mom thought it was the hormones She couldn’t understand why else I’d want to waddle all over Silicon Valley with a huge belly trying to raise money pumping in the backseat of uber pools surrounded by male entrepreneurs. It wasn’t the hormones. I believed that women deserve to know what they’re putting in their bodies and why, and when I realized a clean effective vitamin for women didn’t exist, I decided to make it myself Half of all Americans take vitamins daily, but what are we actually taking? PBP polyethylene Glycol, hooves, animal skin, sheep’s wool, parabens, artificial colorants, talc, titanium Dioxide, mineral oil and shellac, which is a delicate way of saying beetle poop. Who makes this stuff and who decided it was okay for women to consume any of it? Oh, of course It’s a complete mess based on outdated research from 50 years ago. Testing vitamins for women on men and rodents, using caffeine to make you feel energetic, riboflavin to make your pee turn bright yellow so you think it’s working and then pouring a ton of money into marketing, targeting women who are just trying to do the right thing for their bodies and have no idea they’re being sold a product that could harm them. I met with companies that have been making vitamins forever and asked do any of you even know where your ingredients come from? Nope. do they have to smell like rotting fish? The more I learned about vitamins, the more I was filled with a sense of oh hell no I was one step away from being a full-blown Vitamin conspiracy theorist. The people making these products definitely didn’t have our health in mind. Do we really need to take a vitamin? Turns out most women are lacking nine essential nutrients but common multivitamins typically have 20 to 40 unnecessary ingredients often in forms We can’t process or such high dosages that our bodies become harmfully overloaded. We need vitamins, but we need a better vitamin with clean ingredients in healthy dosages So I tracked down this guy Dr. Luke Bucci rat dad, french bulldog father, Jazzercise enthusiast, world war two naval warship connoisseur and one of the world’s leading vitamin experts with over 32 years of Experience in the nutraceutical industry. I was like hi, I’m Kat. Please quit your job and help me make a vitamin that you’d actually want your wife to take and he was like, yeah let’s do this thing. It’s pretty right? It smells good, too. Minty. but most importantly we only use those 9 essential nutrients women. Don’t get enough of in their diet We scoured the world for the highest quality ingredients And the best forms that all of our bodies can actually use backed by clinical studies and research D3 from wild harvested Lichen Methylated folate from Italy, Omega threes from the same algae that NASA uses in space from suppliers with the same mission. Made by skeptics for skeptics for label readers and conspiracy theorists for Dr. Luke’s wife and for me.